Ysa Flores



Hi, I'm Ysa.

I am a multidisciplinary designer. My creative expertise includes visual identity design for brands, digital illustration, and content creation to name a few. 

I believe that effective design and content creation go beyond aesthetics; they serve a purpose, communicate strategically, and inspire action.

In my free time, I love exploring different artistic mediums, constantly experimenting and pushing my creative boundaries.

If you'd like to collaborate, feel free to reach me at ysafloresart@gmail.com or contact me at the links below. 


contact

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EMMA TAYLOR


SERVICES                      
Visual Identity
Web Design

The concept for Emma Taylor is from a brief challenge by @thebriefassociation on Instagram, and my submission won for this week’s challenge.

I developed elements of the visual identity, including the logo suite, type suite, and the color palette, and I designed the layout of the website as well.
GREEN CONNECTION


SERVICES                      Logo Design
CREDITS
Studio: Aspen Theory
Creative Direction: Kirsten Meyerson
Design: Kirsten Meyerson, Ysa Flores

At Aspen Theory, I contributed to the redesign of the brandmark for Green Connection, a landscaping business based in Anchorage, Alaska. The goal was to refresh their long-standing logo while still honoring their roots.

To achieve this, I simplified and refined the existing logo illustration, maintaining its recognizability and connection to the original design. As a Studio Assistant, I collaborated closely with Aspen Theory's founder and creative director, Kirsten Meyerson, to create the updated brandmark and its variations (excluding the wordmark and color palette).
CROISSAINT


SERVICES                      
Visual Identity
Logo Design


The concept for croissaint is from a brief challenge by @modernbrief on Instagram. I developed elements of the visual identity, including the logo suite, type suite, and the color palette, and I designed the layout of the brand guide.
COTTAGE GROVE INN


 SERVICES                      
Social Media Strategy
Content Creation

At Cottage Grove Inn, I independently crafted and implemented their social media strategy that boosted their brand awareness, traffic to their website, and increased bookings.

This included making periodic visits to shoot photos and videos of the property and hotel's location. I also designed custom graphics and reels for Instagram and Facebook to promote social media-exclusive promo codes, some examples of which are included below.

The content that I created was also shared and reposted across @visitnapavalley and @visitcalistoga's profiles which aided in boosting brand awareness.

Additionally, I optimized their Instagram profile by refining the bio to better highlight the hotel's key features for their target audience, organized the highlights for clarity, and overall curated content around their main brand pillars.
DESIGN OF DARKNESS


SERVICES                      
Illustration

Below are maps I illustrated for the recently published fantasy book Design of Darkness by author R.D. Pires, released on June 21st, 2024.

Pires had created the initial sketches of what the maps should look like. Based on those drafts, I then drew the finalized versions in Procreate and added the text through Photoshop.

I hand-drew the mountains, volcanos, and palm trees in the map of Kailon, and for the mountains and trees in the other maps, I used pre-made paintbrushes.
LOLO’S


 SERVICES                      
Visual Identity
Logo Design
Brand Collateral

Lolo's is a concept for an urban sushi restaurant created by @modernbrief on Instagram.

This is my take on the concept, featuring bold, vibrant illustrations and type that represent the restaurant's charm and appeal.
BLANC


SERVICES                      
Visual Identity
Illustration

Blanc is a wine brand concept created by @modernbrief on Instagram for their weekly design challenges. This is my submission that won that week's challenge.
PARENTHOOD


SERVICES                      
Visual Identity
Logo Design
Brand Asset Illustration

Parenthood is a concept created as a one-stop shop for all parents, offering everything from physical and mental health resources to a curated shop and a supportive community.

Based on a brief by @hellotayloramy, I developed the complete visual identity for Parenthood, including the logo suite, color palette, custom illustrations, and branding elements to reflect the warmth, inclusivity, and connection that the brand embodies.